Process mining for GA4

Understand
how users
actually move
through your site, web app or store

Google Analytics 4 shows you what happened. BehavFlow adds the missing layer by visualizing the real behavior and paths across your entire site, web app or e-commerce store.

Start 7-day free trial

Connect GA4 in minutes

Cancel anytime 🔒 No extra tracking script 🔌

See how users actually navigate
your site, web app or store

From entry to conversion and everything in between.

With tools like GA4, you already perceive:

🚦 Traffic sources
📄 Page performance
📉 Funnels & drop-offs

BehavFlow adds a new layer:

✅ How users move
✅ Hesitations, loops, and paths they take at scale
✅ Conversion and drop-off patterns

Behavior becomes clear when you see movement

Users navigate step by step, exploring, comparing, backtracking, deciding.

BehavFlow makes that visible alongside your GA4 metrics.

💡 You clearly see:

→ Transitions between pages
→ Repeated patterns across sessions
→ Friction within real journeys

Not just where users are, but how they move.

From GA4 data to clear behavioral flows

Connect GA4

Import your existing Google Analytics 4 data. No tagging or setup required.

Reconstruct navigation paths

We rebuild navigation paths across sessions seamlessly alongside your data.

Detect patterns

Sessions are grouped into:

Dominant paths High-friction flows Conversion journeys

See real browsing behavior at scale

✅ The most common paths through your site, web app or store
✅ Where users drop off within a journey
✅ Where they loop or change direction
✅ Which paths lead to conversion

Clear patterns in how people browse
across thousands of sessions.

Improve what users actually experience

🚧

BehavFlow helps you:

🎯 Identify where journeys break down
🎯 Understand how users navigate before converting
🎯 Focus your CRO and UX work on real behavior

Make decisions based on how users actually move.

Built to augment UX

Traditional Analytics

BehavFlow Layer

Page-level performance

+ Navigation flows

Funnel metrics

+ Real visual paths

Drop-off percentages

+ Contextual behavior behind drops

Focuses on Outcomes

Reveals the Movement

Who is this for?

📈

Growth goals

•Optimize conversion paths
•Improve campaign traffic quality

🛠️

Product insights

•Discover UX friction
•Understand real usage patterns

🛍️

Store insights

•Find where shoppers abandon carts
•Analyze product discovery paths

See how people really use your site, web app or store

Connect your Google Analytics 4 and explore real user navigation and browsing patterns in minutes.

Start free trial

Setup in 2 minutes · Cancel anytime

Understand how users actually move through your site, web app or store

See how users actually navigateyour site, web app or store