Who
We Are
Hi! We are the team behind BehavFlow. For years, we worked as saas managers staring blankly at Google Analytics dashboards. We saw the aggregate numbers: "20,000 visitors, 2% conversion rate."
But we don't exactly understand why. We were guessing. Was the pricing clear to users? Was the onboarding too confusing? Did they get lost in complex features? Numbers on a dashboard don't tell stories. Numbers don't subscribe to software. Humans do. And humans get confused, they hesitate, and they loop.
Everything changed when we exported our raw GA4 data into BigQuery for the first time and mapped out individual user hit-paths and searched for patterns.
In-app behavior of users was actually a wildly messy reality. People were bouncing back and forth between "Features" and "Pricing" 5 times before abandoning. They were dropping off the second they hit a specific onboarding screen missing some feature information.
Instead of numbers, we finally saw friction. And when you see friction, you can fix it.
You shouldn't need a PhD in Data Science or SQL queries to simply see how your users navigate your software.
We built BehavFlow to automate that exact "Aha!" moment. Connect your GA4, and let the AI find the messy loops, the drop-offs, and the "Golden Paths". No scripts. No BS. Just the truth of human behavior in your app.